Gamification and Marketing Management: A Literature Review and Future Agenda

Authors

Yang, Xinyi

Xi, Nannan

Tang, Hairui

Hamari, Juho

Published

January 1, 2023

Citation: APA

Yang, X., Xi, N., Tang, H., & Hamari, J. (2023). Gamification and Marketing Management: A Literature Review and Future Agenda. In Americas Conference on Information Systems. https://aisel.aisnet.org/amcis2023/meta_res/meta_res/1.

Citation: BibTeX

@inproceedings{YangXiTangEtAl2023,
  colrev_pdf_id = {cpid2:ffffffffffffdffffffffffff000000ffc00003ffffaeffffe07f07ffe07f07fff0ff07ffe07e07ff3fffffff0a93deff000000ff000000ff000000ff000000ff3fffffff1d75ffff0fffffff000000ff000000ff000000ff000000ff00000fff000000ff000000ff000000ff000000ff000000fffffffffffffffffffffffff},
  file       = {data/pdfs/2023/YangXiTangEtAl2023.pdf},
  author     = {Yang, Xinyi and Xi, Nannan and Tang, Hairui and Hamari, Juho},
  booktitle  = {Americas Conference on Information Systems},
  title      = {Gamification and Marketing Management: A Literature Review and Future Agenda},
  year       = {2023},
  url        = {https://aisel.aisnet.org/amcis2023/meta_res/meta_res/1},
  dblp_key   = {https://dblp.org/rec/conf/amcis/YangXTH23}
}

Citation: RIS

TY  - CONF
AU  - Yang, Xinyi
AU  - Xi, Nannan
AU  - Tang, Hairui
AU  - Hamari, Juho
TI  - Gamification and Marketing Management: A Literature Review and Future Agenda
T2  - Americas Conference on Information Systems
PY  - 2023
UR  - https://aisel.aisnet.org/amcis2023/meta_res/meta_res/1
ER  -