Customer Engagement in Online Brand Communities: A Literature Review

Authors

Xueping Yang

Aolan Mou

Published

January 1, 2024

Citation: APA

Yang, X., & Mou, A. (2024). Customer Engagement in Online Brand Communities: A Literature Review. In Pacific Asia Conference on Information Systems. https://aisel.aisnet.org/pacis2024/track20_general/track20_general/11.

Citation: BibTeX

@inproceedings{YangMou2024,
  file       = {data/pdfs/2024/YangMou2024.pdf},
  author     = {Xueping Yang and Aolan Mou},
  booktitle  = {Pacific Asia Conference on Information Systems},
  title      = {Customer Engagement in Online Brand Communities: A Literature Review},
  year       = {2024},
  url        = {https://aisel.aisnet.org/pacis2024/track20_general/track20_general/11}
}

Citation: RIS

TY  - CONF
AU  - Xueping Yang
AU  - Aolan Mou
TI  - Customer Engagement in Online Brand Communities: A Literature Review
T2  - Pacific Asia Conference on Information Systems
PY  - 2024
UR  - https://aisel.aisnet.org/pacis2024/track20_general/track20_general/11
ER  -