Mapping the Landscape of Generative AI Use Cases in Strategic Management: A Systematic Literature Review and Survey Assessment

Authors

Wunder, Andreas

Fränzl, Jonas

Au, Christian

Winkler, Till

Paul, Herbert

Published

January 1, 2025

Citation: APA

Wunder, A., Fränzl, J., Au, C., Winkler, T., & Paul, H. (2025). Mapping the Landscape of Generative AI Use Cases in Strategic Management: A Systematic Literature Review and Survey Assessment. In Pacific Asia Conference on Information Systems. https://aisel.aisnet.org/pacis2025/is_praction/is_praction/4.

Citation: BibTeX

@inproceedings{WunderFranzlAuEtAl2025,
  file       = {data/pdfs/2025/WunderFranzlAuEtAl2025.pdf},
  author     = {Wunder, Andreas and Fränzl, Jonas and Au, Christian and Winkler, Till and Paul, Herbert},
  booktitle  = {Pacific Asia Conference on Information Systems},
  title      = {Mapping the Landscape of Generative AI Use Cases in Strategic Management: A Systematic Literature Review and Survey Assessment},
  year       = {2025},
  url        = {https://aisel.aisnet.org/pacis2025/is_praction/is_praction/4}
}

Citation: RIS

TY  - CONF
AU  - Wunder, Andreas
AU  - Fränzl, Jonas
AU  - Au, Christian
AU  - Winkler, Till
AU  - Paul, Herbert
TI  - Mapping the Landscape of Generative AI Use Cases in Strategic Management: A Systematic Literature Review and Survey Assessment
T2  - Pacific Asia Conference on Information Systems
PY  - 2025
UR  - https://aisel.aisnet.org/pacis2025/is_praction/is_praction/4
ER  -