Leveraging Market Research Techniques in IS - A Review and Framework of Conjoint Analysis Studies in the IS Discipline

Authors

Naous, Dana

Legner, Christine

Published

January 1, 2021

Doi

https://doi.org/10.17705/1CAIS.04906

Citation: APA

Naous, D., & Legner, C. (2021). Leveraging Market Research Techniques in IS - A Review and Framework of Conjoint Analysis Studies in the IS Discipline. Communications of the Association for Information Systems, 49, 126–155. https://doi.org/10.17705/1CAIS.04906.

Citation: BibTeX

@article{NaousLegner2021,
  colrev_pdf_id = {cpid2:fffffffffffffffffffffffffffffffffffffffff000003ff3ffffcff1ffffcff3ffffffe000003fe000003fe0c9247fe003ffffe07ffffff07ffffffffffffffffffffffffffffffffffffffffffffffffffffffffffffff01ffffff0001fffe03fffffe000000fe00033bff000003fe000001fffffffffffffffffffffffff},
  screening_criteria = {NA},
  file       = {data/pdfs/49/NaousLegner2021.pdf},
  doi        = {10.17705/1CAIS.04906},
  author     = {Naous, Dana and Legner, Christine},
  journal    = {Communications of the Association for Information Systems},
  title      = {Leveraging Market Research Techniques in IS - A Review and Framework of Conjoint Analysis Studies in the IS Discipline},
  year       = {2021},
  volume     = {49},
  pages      = {126--155},
  url        = {https://aisel.aisnet.org/cais/vol49/iss1/10}
}

Citation: RIS

TY  - JOUR
AU  - Naous, Dana
AU  - Legner, Christine
TI  - Leveraging Market Research Techniques in IS - A Review and Framework of Conjoint Analysis Studies in the IS Discipline
T2  - Communications of the Association for Information Systems
PY  - 2021
VL  - 49
SP  - 126
EP  - 155
DO  - 10.17705/1CAIS.04906
UR  - https://aisel.aisnet.org/cais/vol49/iss1/10
ER  -