Measuring the Success of Social Media: Matching Identified Success Factors to Social Media KPIs

Authors

Hammerl, Timo

Leist, Susanne

Schwaiger, Josef

Published

January 1, 2019

Doi

https://doi.org/10.24251/HICSS.2019.292

Citation: APA

Hammerl, T., Leist, S., & Schwaiger, J. (2019). Measuring the Success of Social Media: Matching Identified Success Factors to Social Media KPIs. In Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2019.292.

Citation: BibTeX

@inproceedings{HammerlLeistSchwaiger2019,
  colrev_pdf_id = {cpid2:fffffffffe66dffffffffffffffffffff000000ffff81ffff83c3c0ff8fc7fffff3fc03fffaf800ff001800ff001800ff001800ff001800ff001800ff001800ff001800ff001800ff00f800fffff800ff0ff800ff001800ff001800ff001800ff001a1aff001800ff001801ff001e00fffffffdff4fffffff0fc3fffffffffff},
  file       = {data/pdfs/2019/HammerlLeistSchwaiger2019.pdf},
  doi        = {10.24251/HICSS.2019.292},
  author     = {Hammerl, Timo and Leist, Susanne and Schwaiger, Josef},
  booktitle  = {Hawaii International Conference on System Sciences},
  title      = {Measuring the Success of Social Media: Matching Identified Success Factors to Social Media KPIs},
  year       = {2019},
  url        = {http://hdl.handle.net/10125/59681}
}

Citation: RIS

TY  - CONF
AU  - Hammerl, Timo
AU  - Leist, Susanne
AU  - Schwaiger, Josef
TI  - Measuring the Success of Social Media: Matching Identified Success Factors to Social Media KPIs
T2  - Hawaii International Conference on System Sciences
PY  - 2019
DO  - 10.24251/HICSS.2019.292
UR  - http://hdl.handle.net/10125/59681
ER  -