Value-based CRM

narrative-review
Author

Gneiser, Martin S.

Published

January 1, 2010

Doi

https://doi.org/10.1007/S12599-010-0095-7

Citation: APA

Gneiser, M. S. (2010). Value-based CRM. Business & Information Systems Engineering, 2(2), 95–103. https://doi.org/10.1007/S12599-010-0095-7.

Citation: BibTeX

@article{Gneiser2010a,
  doi        = {10.1007/S12599-010-0095-7},
  author     = {Gneiser, Martin S.},
  journal    = {Business & Information Systems Engineering},
  title      = {Value-based CRM},
  year       = {2010},
  volume     = {2},
  number     = {2},
  pages      = {95--103}
}

Citation: RIS

TY  - JOUR
AU  - Gneiser, Martin S.
TI  - Value-based CRM
T2  - Business & Information Systems Engineering
PY  - 2010
VL  - 2
IS  - 2
SP  - 95
EP  - 103
DO  - 10.1007/S12599-010-0095-7
ER  -