Integrating Brand Identity Into AI-Based Conversational Agents: A Systematic Literature Review

Authors

Dittmar, Angelia

Reinhard, Philipp

Li, Mahei Manhai

Karst, Fabian

Leimeister, Jan Marco

Published

January 1, 2025

Doi

https://doi.org/10.24251/HICSS.2025.461

Citation: APA

Dittmar, A., Reinhard, P., Li, M. M., Karst, F., & Leimeister, J. M. (2025). Integrating Brand Identity Into AI-Based Conversational Agents: A Systematic Literature Review. In Hawaii International Conference on System Sciences (pp. 1–10). https://doi.org/10.24251/HICSS.2025.461.

Citation: BibTeX

@inproceedings{DittmarReinhardLiEtAl2025,
  doi        = {10.24251/HICSS.2025.461},
  author     = {Dittmar, Angelia and Reinhard, Philipp and Li, Mahei Manhai and Karst, Fabian and Leimeister, Jan Marco},
  booktitle  = {Hawaii International Conference on System Sciences},
  title      = {Integrating Brand Identity Into AI-Based Conversational Agents: A Systematic Literature Review},
  year       = {2025},
  pages      = {1--10}
}

Citation: RIS

TY  - CONF
AU  - Dittmar, Angelia
AU  - Reinhard, Philipp
AU  - Li, Mahei Manhai
AU  - Karst, Fabian
AU  - Leimeister, Jan Marco
TI  - Integrating Brand Identity Into AI-Based Conversational Agents: A Systematic Literature Review
T2  - Hawaii International Conference on System Sciences
PY  - 2025
SP  - 1
EP  - 10
DO  - 10.24251/HICSS.2025.461
ER  -